I worked with Zoe to create a brand she felt genuinely proud to put her name behind. The name ‘Thistle Green’ carried a lot of personal meaning, so it was important for that to be reflected throughout the identity. I incorporated a hand-drawn rustic thistle and a monochromatic green palette to create something that felt natural, timeless, and personal to the story behind the brand. The project included a complete rebrand, website design and build, along with a bespoke set of social media assets to help bring the new identity to life online.