THE HOUSE OF ARNETT
Creative Direction
Content Creation
"Lucy did a fantastic job understanding our brand voice and delivering high-quality assets that perfectly matched our vision. She was quick to revise based on feedback, understood the urgency of the project, and was incredibly easy to work with overall. I’d definitely work with her again and highly recommend her to any brand looking for a talented and responsive freelancer."
CREATIVE DIRECTION • CONTENT CREATION
I worked with The House of Arnett on a series of launch promotions for their luxury fragrances. With the physical bottles still in production, I created digital mockups to shape the campaign visuals and establish a polished launch presence ahead of release. I also produced a series of Instagram videos designed to bring a more cinematic and atmospheric feel to the campaign across social media.
